Sylf is a French pastel artist whose work has travelled from the francophone organisations of the UN in New York to the Butler Institute of American Art, and earned her a place in the Pastel Society of America's Hall of Fame. When she came to us, her art lived on gallery walls and in museum collections. The goal: bring it online without losing what makes a painting feel precious.
A gallery, not a shop
Most art e-commerce feels like a catalogue. We designed SylfArt to feel like a slow walk through an exhibition: generous white space, serif typography with a classic edge, and each artwork given room to breathe. Collectors browse the full body of work by universe, from abstractions to figurative and symbolist pieces, the interface stepping back so the colour and movement of the paintings do the talking.
Prints worth collecting
Every piece is available as a limited edition print, numbered and hand signed, on museum-quality 310g paper or Dibon aluminium. We built the full purchase flow around these choices: pick a size, pick a support, add to cart. Each product page tells the story of the original work, including where it hangs today. No friction, no noise, just a clear path from falling in love with a piece to hanging it on your wall.
The artist at the centre
The site also tells Sylf's story in her own words: the exhibitions and travels, the masters met along the way, the years spent studying pigments until she developed a technique of her own. Because when you buy art, you are not just buying an image. You are buying a piece of someone's path.
The result is a complete, autonomous online gallery in French and English: artworks, limited editions, payments and stories, all in one place, all in the artist's voice.
Project Details
Client: SylfArt
Year: 2025
Type: E-commerce, Web Design
